It is a common practice in PPC marketing to bid on competitor brand keywords. We call it Brand Bidding and it can be a powerful tool to gain brand awareness and qualified conversions to your business. This strategy isn’t for every business but below are 3 benefits to bidding on your competitors. 3 Benefits of […]
3 Benefits of Bidding on Competitor Brand Keywords Read More »
A common question PPC management agencies get regarding branded campaigns is “why would I spend money on branded keywords? Those people already know about my business.” Many of us have had this thought and although it may seem counterintuitive, there can be great benefits to running branded ad campaigns. The value may be different for
5 Reasons to Run Branded Campaigns in Google Ads Read More »
Manual vs. Automated Bidding The first thing we always emphasize when someone is looking to hire a PPC management agency is to understand Google Ads’ manual vs. automated bidding strategies. For most clients, they will never understand the complexities of Google Ad management or appreciate what sets apart the good from the bad, but this
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