The SprkSEM Story

Joseph Schifano Headshot

Founded by serial entrepreneur, Joseph Schifano, SprkSEM was started in 2020 after recognizing major flaws in the digital marketing field. After working with and interviewing dozens of local digital marketing and SEM agencies in St. Louis, it was clear that most business models took advantage of their customer’s lack of expertise.

SprkSEM was born out of a passion for technical marketing and with the goal of complete transparency. We believe that the secret ingredient to success is inside knowledge of your business. There is no cookie cutter approach no matter what other agencies tell you. We think like business owners because we are business owners.

When you work with SprkSEM, we will include you in every step of the journey. We will focus on metric that matter, such as return-on-investment and cost-per-acquisition.

A client should never have to wonder if they are getting value out of their digital marketing. With proper tracking and transparency, the results should speak for themselves.

Joseph Schifano, SprkSEM Founder

The SparkSEM Difference…


Our Secret Ingredient

Our secret ingredient to digital marketing success is YOU. We have learned from personal experience that the best ads and websites are the ones that reflect the true nature of your business. We will do all the heavy lifting, but you will help us understand your business and what works for you. All of our ongoing plans include regular meetings and ongoing communication to make sure your digital marketing is properly representing your brand. Your business is our top priority and we are here to represent you. You will always have a say in the strategies to grow your business.

We Care About Your Bottom Line

Every digital marketing agency claims to be data-driven, but in reality, the data they provide is meaningless. SprkSEM appreciates the value of qualified data to help make the best decisions to grow your company. Much of the data agencies will provide (impressions, clicks, click-through rates, conversion rates) mean nothing if they don’t result in more sales. We use this information to locate weaknesses in our marketing, but there’s only one statistic that matters to us. u003cstrongu003eCost per acquisition (CPA)u003c/strongu003e is the true measurement of success and is the data that drives our strategy.

The Foundation

We have seen countless strategies implemented without a strong foundation. Even the strongest ads, websites, and content can fall short if proper fundamentals aren’t implemented. Paid search ads can’t optimize if proper conversion tracking isn’t implemented. On-page SEO is worthless if your website doesn’t have the structure to support it. As part of all our core strategy, we will provide thorough research, implement proper tracking systems, and coach you on how to evaluate your success so you can see a true picture of how your marketing is serving you.

Contact us to schedule a free strategy call and spark life back into your marketing!

Contact us to schedule a free strategy call and spark life back into your marketing!

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